Vision

Reframe
Reframe
Empower
Empower
Connect
Connect
Celebrate
Celebrate

Our vision is to lead a transformative shift in the perception of hearing impairment —by building an inclusive educational ecosystem that invests in Persons who are deaf and hard of hearing as productive and innovative human capital, and developing a digital infrastructure that promotes sign language and Deaf culture, contributing to a more inclusive and just life for all.

Mission

Inclusive Education

To deliver accessible, bilingual, and culturally relevant learning for Deaf individuals.

👥
Community

Professional Empowerment

To equip Deaf youth and women with skills for the digital economy and future of work.

💼
Leadership

Institutional Partnerships

To collaborate with schools, universities, and companies to build inclusive ecosystems.

🤝
Innovation

Accessibility & Innovation

To integrate smart assistive tools and AI to personalize education and ensure full digital accessibility.

🧠
Collaboration

Cultural Relevance

To promote Deaf identity, language, and leadership across diverse communities.

🌍
Best Interest

Impact & Equity

To create measurable social impact and bridge learning and employment gaps.

🎯
Impact

Our Core Values

Towards Inclusive Education and Sustainable Development for the Deaf Community

♿

Inclusion & Social Justice

We believe that equal access to education, employment, and opportunities is a fundamental right for every individual. Building fair and inclusive systems for Deaf individuals.

🌍

Environmental Sustainability

Developing long-term solutions that empower Deaf individuals in education and employment while considering both environmental and social impact.

🙌

Community Empowerment

Unleashing the potential of Deaf youth and women through capacity building, training, and entrepreneurship—transforming them into leaders.

🤝

Strategic Partnerships

Building inclusive innovation through cross-sector partnerships in education, technology, civil society, and the private sector.

💡

Inclusive Innovation

Harnessing AI and assistive technology to design personalized, adaptive educational solutions for Deaf learners.

🧑‍🤝‍🧑

Cultural Diversity

Celebrating sign language and Deaf culture, fostering mutual understanding between Deaf and hearing communities.

🧠

Quality Excellence

Delivering high-quality content based on the latest inclusive education methodologies and educational research.

🌱

Sustainable Development

Placing Deaf individuals at the heart of achieving SDGs through education, skills development, and economic empowerment.

Team Members

Alshimaa Elbahrawy
Alshimaa Elbahrawy
Chief Executive Officer

Overall leadership, strategy, partnerships, fundraising & impact.

Said Samy
Said Samy
Chief Operating Officer

Oversees operations, program delivery, partnerships and organizational excellence.

Asmaa Rashad
Asmaa Rashad
Head of Research & Development

Leads research, innovation and product development to create inclusive and impactful solutions.

Merna Zakaria
Merna Zakaria
Chief Marketing Officer (CMO)

Leads brand strategy, communications and growth to expand our reach and strengthen partnerships.

Thuraya Ahmed
Thuraya Ahmed
Head of Education & Training

Leads curriculum development, training programs and educational initiatives for Deaf learners.

Mohamed Saeed
Mohamed Saeed
Chief Technology Officer (CTO)

Leads technology strategy, platform development and AI innovation to deliver scalable digital solutions.

Yasmeen Mohamed
Yasmeen Mohamed
Accessibility Manager

Leads accessibility services, assessments and implementation to ensure inclusive environments and equal access.

Allshimaa Kotob
Allshimaa Kotob
Assistant Accessibility Manager

Supports accessibility operations, coordination and team management.

Dalia Samy
Dalia Samy
Deaf Marketing Officer & Inclusion Lead

Leads marketing for Deaf communities and drives inclusive communication across all channels.

Bassant Mohamed
Bassant Mohamed
PhD Researcher – Deaf Education Curriculum

PhD researcher in educational curricula for the Deaf.

Ibrahem Mohamed
Ibrahem Mohamed
Technical, Vocational Education and Training (TVET)

Khalid Samy
Khalid Samy
M&E / Impact Lead (Impact Data Owner)

Leads Monitoring, Evaluation & Impact to validate outcomes, ensure data integrity and drive learning & accountability.

Achievements